Your privacy.

This notice covers the BuildPersona website and our previously collected early-access list, operated by 7th Pillar Info Tech Private Limited (CIN: U72200KL2014PTC036859). Our registered office is First Floor, Door No. 4497, Sree Vilas - 2, Kakkanad, Cochin Special Economic Zone, Kochi, Ernakulam, Kerala 682037, India. Account and product data are covered by our product privacy policy and subprocessor list. Read our terms and cancellation policy.

For privacy or legal requests, email info@7thpillar.com.

What you share

For early-access signups, we collected your email address, whether you are joining as an executive or agency, the signup time, your consent, and a short source label if you arrived through a campaign link. We use these details to manage early access and email you about availability and launch.

Where it goes

Your request is saved privately on Cloudflare and synchronized to a private Google Sheet accessible to our team and the dedicated signup service. We do not publish the list or sell your email address. Cloudflare processes network information to serve the site and limit abusive requests; we do not save your IP address in the signup list.

Website and signup analytics

PostHog measures page visits and exits, active visits, scroll depth, trial-link clicks and product-video plays. A random visitor identifier follows trial links into the app to connect visits with signup and activation milestones. Our earlier waitlist also measured signup steps. Events include the link or form location, campaign labels, referring website, and general browser and device information. We do not send your email address or form contents, profile URLs, answers or draft text, identify you by name, or enable session recordings. The app can associate this random identifier internally with your account for up to 90 days to confirm registration, verification, workspace creation and the first saved draft. This makes the measurements pseudonymous, rather than completely anonymous. We disable IP-based location enrichment; PostHog still receives network information when your browser connects to its service.

Analytics starts automatically when the site loads and uses browser storage for an anonymous visitor identifier. We honor browser Do Not Track and Global Privacy Control signals. Analytics does not affect creating an account.

Joining is optional and free. You can ask us to remove your signup or stop launch messages at any time by emailing rashin@7thpillar.com from the address you registered. We will remove your details from the active signup list and the connected sheet. Launch messages will include a way to opt out.

Keeping the list useful

We keep your details while the early-access and launch list is in use, or until you ask us to remove them. Before using your address for unrelated marketing, we will ask for separate permission. This page does not use advertising cookies. PostHog analytics is separate from your permission to receive launch emails.